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Global Expansion
Made Profitable.

Commerce intelligence for profitable global growth. Markets. Tax. Compliance. One intelligent platform.

Cream Serra BlazerUS$200.00
  • United States
    NexusDuty optimisedMerchant of RecordConsolidated Returns
    Market optimised
  • United Kingdom
    UK VATDuty optimisedMerchant of RecordReturn Portal
    Market optimised
  • European Union
    IOSS / OSSDuty optimisedMerchant of RecordReturn Portal
    Market optimised
  • Australia
    GSTDuty optimisedMerchant of RecordReturn Portal
    Market optimised

One platform. 220+ global destinations.

12-16% modelled
profit improvement
Duties,
optimised.
Flat 2%
platform fee.
Sell like a local,
in every market.
Consolidated
returns.

Connect your stack. Operate every market.

Connect the tools you already run and Lumanora becomes your operating system for every market. Markets, tax, compliance, returns and intelligence - each a module you run independently, so global growth stays profitable.

Markets
ExpansionPricingProfitabilityLocalisation
Tax
VATGSTSales TaxCustoms
Compliance
IOSSOSSHS CodesRegulatory
Lumanora
Returns
Consolidated ReturnsReturn PortalExchangesYour Carriers
Intelligence
AI AgentsForecastingOptimisationInsights
Connect
ShopifyERPCarriersWarehouses

Increase your conversion.

A US shopper billed for duty, sales tax and delivery after checkout can refuse the parcel, and a refused parcel is paid for twice. Price it into the one number they already see and the charge never arrives. Here is the same pair of China-made sunglasses, two ways.

One price, no surprises

Duty, tax and delivery are already inside the number the shopper sees.

X1 Sunglasses by VATEGGA
VATEGGA
X1 SunglassesUS$250
Duties and taxes included
Add to bagBuy now

Conversion killer

US$88.25 lands after checkout starts - and that is where carts get abandoned.

VATEGGA
Your cart
X1 SunglassesUS$220.00
Import duty (22%)US$48.40
US sales tax (est. 8.5%)US$18.70
Express, 3-4 daysUS$12.00
TotalUS$299.10
PayCheckout

Conversion optimised

US$76.25 less than the itemised cart, in one honest number.

VATEGGA
Your cart
X1 SunglassesUS$250.00
All duty and taxes included.
Express, 3-4 daysUS$12.00
TotalUS$262.00
PayCheckout

Lumanora Intelligence

Illustrative model. China-made sunglasses, HTS 9004.10.00: 2% MFN + 7.5% Section 301 + 2026 reciprocal, ~22% effective. Modelled on list US$250 with a transfer value of US$62.50 (25% of list) and product cost US$30, incl. the Lumanora 2% fee. Duty is 22% of the customs value in both columns; only the valuation basis differs. Status, confidence and the charts illustrate the interface with sample data, not measured results. Duty rates change and your figures will vary.

Lumanora Intelligence
StatusOptimised
Confidence98.7%
RegionUS
UpdatedSample
Duty saved per unit
US$41.25kept per unit16.5% of list
Duty on retailDuty on transfer

Same rate. Different customs value.

Profitability starts with the right operating model.

Marginby Lumanora

Design compliant global operating models that optimise tax, customs, transfer pricing and fulfilment - so every market is built for profitable growth.

Traditional B2CLumanora B2B2C
Cream Serra BlazerUS$200.00
General duty25.9%
Section 3017.5%
US import duty33.4%
US entityBuys at transfer price
Customs
$200retail value · 33.4% duty
Customs
$50transfer value · 33.4% duty
US customer
US customer
Duty paid per order
$77incl. fees
Duty paid per order
$17save $60

Illustrative. In a real structure the import value is set by benchmarking, not by a target - we build the evidence pack and, where required, a qualified adviser validates the margin. Figures vary by product, origin, lane and value.

Built on the published guidance this model comes from - see the nine primary sources.

The platform

Your whole operation, in one place.

Orders, fulfilment, inventory, returns and finance - unified across every channel and market you sell in.

Illustrative product interface with sample data.

One connection

Connect your business to the world.

Global growth, made simple. Your store connects once - and Lumanora handles markets, tax, customs, compliance and fulfilment, in every market you sell in.

Tap a module to see what it runs.

Lumanora

One platform

Connecting brands to the world.

From a single store to every market - Lumanora takes growing brands global, wherever their customers are.

Lumanora

Your customers, your checkout, your funds.

Lumanora is merchant of record for every cross-border order, so the duty, tax and compliance sit with us. The buyer relationship, the checkout and the payout stay with you.

Order summary

2

Wind jacket

Black / M

$75.00
Subtotal$150.00
Shipping, duties & taxes$23.00
Total$173.00
Express checkout

Merchant of record

No more hijacking your checkout.

Your business stays in control. Lumanora supports compliant cross-border transactions while preserving your checkout, payments and customer experience.

  • Your checkout keeps collecting - funds settle straight to your own account
  • Works with your native payment methods - Apple Pay, local wallets and more

Control, not lock-in

Your store. Your markets. Your control.

Legacy merchant-of-record providers run your markets for you, behind a login you cannot reach. Lumanora hands them back - live, legible and yours to steer.

Your store with legacy merchant-of-record solutions

Your markets are locked to your legacy provider

Any change to your markets must route back through them.

Your store with Lumanora: clearer, faster, controlled by you

Avg. cross-border vs. domestic AOV

US$41.50

+17.9%QoQ

US$35.20

-4.5%QoQ

Cross-border AOV is running higher than domestic - worth leaning into.

Fastest growing market

Australia

+35% QoQ

Likely seasonal - the Australian summer (Q4) is pulling demand forward.

Suggested a pricing update for you to review.

Illustrative interface with sample data - not measured results; figures vary by store and lane.

ANA SERRACheckout
Order summary
Cream Serra BlazerCream / US 8US$200.00
SubtotalUS$200.00
DeliveryExpress, 3-5 days
TotalUS$200.00
Duties and taxes fully included.
Express checkout
shop Pay
PayPal Pay
Example checkout - your own payment methods

Same order. Very different fees.

One US$200 order - US$67 duty and US$17 sales tax (US$84 together) bring it to US$284 landed. Here is what each of four platforms charges to handle it.

Platform fee per order

US$20

Lumanora
2% of US$200 · duties priced in at cost
US$4.00
Swap Commerce
~5% of US$200 · duties US$84 on top
US$10.00
Zonos
US$2 + 10% of US$84 · duties US$84 on top
US$10.40
Global-e
6% of US$284 · duties inside the base
US$17.04

Illustrative example - competitor fees as reported or estimated (Swap indicative); figures vary, not a quote. Marks belong to their owners.

Where global commerce gets simpler.

Stay in control, see clearly

One workspace for your cross-border operations, with real-time visibility into every order and every market.

Compliance without the headache

Duty assessed at arm's length under a compliant structure - less risk, fewer delays, no guesswork.

Grow into new markets

Every market and order in one place, with landed cost you can price with confidence.

US ecommerce expansion experts

Lumanora helps eCommerce brands build a more profitable route into the US - combining compliant import structures, bulk line-haul, cross-dock injection, domestic delivery and consolidated returns.

01

Stage 01: Labelled

Each order is labelled for its destination market before it ships, ready to be injected locally.

02

Stage 02: Consolidated

Thousands of orders travel as one bulk shipment, not thousands of singles.

03

Stage 03: Bulk line-haul

One border crossing for the whole shipment, not one per parcel.

04

Stage 04: Cleared once

Lumanora clears as merchant of record. Duties are assessed at arm's length under a compliant structure.

05

Stage 05: Cross-docked

At the cross-dock the shipment is broken down and each order is processed in-market.

06

Stage 06: Delivered local

Parcels are injected into the domestic carrier network and delivered like a local order.

Door to door express, 3-5 days

Express air from the EU, UK, AU and NZ (~2 days), broken down in market, then delivered by express domestic carriers.

Bulk inventory, in marketStock crosses the border in bulk and clears once, not once per parcel.
IntelligenceEvery crossing modelled before it moves, so the supply chain runs on numbers.
Los Angeles
Salt Lake City
Buffalo
Miami
One border crossing into the US domestic network.
FedEx
UPS
USPS

One platform

Every market.

Model, clear and deliver into the United States, United Kingdom, European Union, Australia, New Zealand, Canada and Hong Kong - from a single platform.

Merchant of record in 7 markets. Ship and return from 220+ destinations.

Built to scale

Scale into every market.

Tax, duty, delivery and returns, moved as one system.

MoRMerchant of record in every market
VAT + IOSSRegistered, collected and filed
Duty at costPriced in, never at retail
ReturnsBranded portal, every market
Modelled growthIllustrative

Every cost line, Sourced.

One US$100 order into the US, broken to the line. Every figure carries the basis behind it, so you can check the working and not just the total.

Product cost$38.00Basis: Goods cost
Freight$9.20Basis: Carrier rate card
Duty$6.40Basis: Tariff schedule
VAT/GST/sales tax$8.70Basis: Tax base
MoR, clearance and filing$6.00Basis: Platform fee
Payment/FX$3.10Basis: Card + FX spread
Domestic delivery$5.90Basis: Delivery rate
Returns$2.80Basis: Returns rate
Filing/admin$1.50Basis: Filing schedule
Margin remaining$18.40Basis: Residual
Unallocated$18.40

of the modelled US$100.00 order still to account for. Each line takes its share. What is left is the margin.

The working
Order
$100.00
9 cost lines
$81.60
Margin remaining
$18.40

Example model. Illustrative, July 2026 - a modelled US$100 order into the US. Figures vary by lane, product, value and volume. Not a quote.

Returns made simple.

Customers select their item, pick a reason, and get a prepaid label in under 60 seconds. No support tickets. No friction.

  • Fully branded with your logo and colours
  • Store credit upsell built into the flow
  • Instant approval with prepaid label delivery
  • Real-time tracking from request to refund
returns.serra.com
ANA SERRAReturns

Step 1 of 4: Item

Select an item to return

Order #1042 · delivered 8 days ago · within your returns window.

Free returns within 30 daysPrepaid label included, at no cost to you

Every return, one journey home.

  1. 01
    Returned in the USYour customer gets a prepaid label. No overseas postage, no customs form to fill in.
  2. 02
    Held at the hubEvery return lands at one consolidation hub instead of crossing the ocean on its own.
  3. 03
    One shipment homeThey move together, on your cadence - so you pay for one leg, not thousands.

Example model

How a return travels home.

US
AU
Cadence
Weekly, fortnightly or monthly
Avg weight
0.6 kg
Freight
~US$6/kg

Cost per return, consolidated

≈US$25-30
~50%modelled saving
Parcel-by-parcel expressUS$50-60
Weekly consolidationUS$25-30

Ecommerce experts

Deep expertise in the largest market you sell into.

Example model - 0.6 kg average, weekly cadence, ~US$6/kg consolidated air freight. The saving is the gap between the two figures, not a separate claim; it varies by volume, weight, category and destination.